CREATIVE TEAM
CREATIVE TEAM






Cara Willenbrock
Cara Willenbrock
Creative Director
Creative Director
Cara founded Primary Matter® in 2021 to support organizations with their design, marketing and digital presence.
Using 15 years of experience designing for nonprofits, investment funds, tech accelerators, government and philanthropic foundations, Cara delivers creative solutions for small, medium, and large organizations as well as individuals and independent operations.
Cara has worked for the Partnership for New York City, Clinton Global Initiative, FinTech Innovation Lab, Transit Tech Lab, Partnership for Public Service, New York State and New American Economy.
Cara founded Primary Matter® in 2021 to support organizations with their design, marketing and digital presence.
Using 15 years of experience designing for nonprofits, investment funds, tech accelerators, government and philanthropic foundations, Cara delivers creative solutions for small, medium, and large organizations as well as individuals and independent operations.
Cara has worked for the Partnership for New York City, Clinton Global Initiative, FinTech Innovation Lab, Transit Tech Lab, Partnership for Public Service, New York State and New American Economy.






Peter Osmenda
Peter Osmenda
Designer
Designer
Peter is a product designer who has helped some of the world’s leading companies build meaningful digital products.
He mixes an extensive background of UX and UI problem solving with product strategy and design thinking frameworks.
Peter is a product designer who has helped some of the world’s leading companies build meaningful digital products.
He mixes an extensive background of UX and UI problem solving with product strategy and design thinking frameworks.
- PRIMARY MATTER
© 2025 Primary Matter®
hello@primarymatter.co
- PRIMARY MATTER
© 2025 Primary Matter®
hello@primarymatter.co
- PRIMARY MATTER