Cara founded Primary Matter® in 2021 to support organizations with their design, marketing and digital presence.

Using 13 years of experience designing for investment funds, nonprofits, government and philanthropies, Cara delivers creative solutions for small, medium, and large organizations as well as individuals and independent operations.

Cara has worked for the Partnership for New York City, FinTech Innovation Lab, Clinton Global Initiative, Transit Tech Lab, Partnership for Public Service, New York state and New American Economy.